iRobot's marketing department seems to be stepping up its creativity of late. They are now sponsoring a web-based TV show called "Road to the Altar" about getting married. Apparently there is product placement, a sweepstakes, etc., of iRobot Roomba's and the like. Roomba and Scooba should be on every wedding registry!
Tags: iRobot, Roomba, Road to the Altar
Wednesday, June 17, 2009
iRobot sponsoring wedding TV show "Road to the Altar"
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iRobot Marketing
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2 comments:
sounds like a great idea!
Yeah, I've been pushing for better product placement for iRobot for YEARS. The Home channel, Extreme Makeover:Home Edition and others should be MUSTS for iRobot, and yet, I think they are too timid to spend real cash on promotion.
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