Thursday, October 29, 2009

iRobot Creates Health Care Business Unit, Names New President

Big news today, folks. iRobot is now a health care company! And we all know that's where the big money is in this economy. Maybe, just maybe, Wall Street will start to wake up to IRBT? iRobot CEO Colin Angle is going to make the big announcement at the TEDMED conference, including the hiring of a new president of its newly created health care business unit.

Angle says the company's goal is to "add a million years of independent living" to customers. Pretty ambitious, and if successful, pretty darn lucrative. Nursing homes are tens of thousands a year. Multiply that times a million, and you end up with tens of billions saved.

Here's the press release:

BEDFORD, Mass.--(BUSINESS WIRE)--iRobot Corp. (Nasdaq: IRBT - News) today announced that Colin Angle, iRobot’s chairman and chief executive officer, will discuss the role of robots in the future of healthcare during a presentation at the TEDMED conference in San Diego, Calif.
At the event, Angle will also introduce Tod Loofbourrow, president of iRobot’s newly-created healthcare business unit. The new business unit is committed to exploring the potential of robotics as an assistive technology to promote wellness and enhance quality of life for seniors. In this role, Loofbourrow will be responsible for all aspects of the group’s strategy, research and operations. He will report directly to Angle.
“Hiring Tod to lead our new healthcare business unit underscores the significance of this market opportunity, as well as the commitment the company is making in this space,” said Angle. “Our healthcare mission is to add a million years of independent living to our customers. As the leader in practical robots, we believe that we will have something unique and significant to offer in the field of healthcare.”
iRobot believes that next-generation practical robots have the potential to help caregivers perform critical work and extend the time that people can live independently. Robots may be capable of assisting in senior care in a variety of real-life situations, including household chores and the on-time administration of medication. This could ultimately lower the cost for care.
Loofbourrow joins iRobot with more than 25 years of senior leadership experience in the high-technology sector. Most recently, he served as chairman, chief executive officer and founder of Authoria, Inc., a leader in the benefits and talent management market.
“I joined iRobot because I believe that the business has the potential to make a significant difference in the field of healthcare,” said Loofbourrow. “People want to stay in their homes and live independently for as long as they can. This is a company with millions of robots currently assisting people in their homes. With $2.2 trillion spent every year on healthcare in the United States, I believe that the long-term potential of robotics to extend independent living is profound.”
Prior to Authoria, Loofbourrow was chief executive officer and founder of Foundation Technologies, Inc., which developed the first-ever “Managed Second Surgical Opinion” system for managed care. He holds a bachelor’s degree from Harvard University and a graduate certificate from Oxford University. He has taught business courses at Harvard University and lectured at Stanford, MIT Sloan School of Management, Harvard Business School, Yale and Babson College.
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2 comments:

Douglas A said...

I hope that the timing is right for this. I started a Geriatric Care Management business seven years ago that was trying to capitalize on this need. I closed it down because it was way too early.

Depression era elderly are very resistant to spending on themselves and Baby Boomer adult children caring for them have a technology bias (technology is too hard to use).

However with the wide acceptance of mobile technology and the iPhone as an example of user centered design - there is an opportunity to associate care robotics with mobile instead of the desktop computer.

Just providing the capability for an adult care giver to remotely visit a person adamant to age in place is lifting a significant burden from them.

By being able to virtually visit (and perhaps get some sensor readings of past activity) you can avoid a lot of hard to manage care issues like medication compliance, dehydration, nutrition and in-home hired care monitoring (stealing and physical/mental abuse).

Watch for a partnering strategy - I would expect that the iRobot brand alone will not be enough to overcome the barriers to purchase.

Some logical partnerships would be with security companies or a cellular provider. Health Care or Health Insurance partnerships are also a possibility (as an option on the adult caregiver's policy - not the elderly person's).

Vacuuming my house is really low involvement (emotional) and helping take care of my Mom/Dad is high involvement.

Doug Stone
VP of Innovation
Maddock Douglas

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