|24K Gold Plated Roomba|
The translation is a bit glitchy, as you might imagine. It says that the "Rumba" has sold 500 million copies in the U.S. (the real number is 5 million worldwide). Colin Angle also talked about the company's focus on building nursing robots, Japanese robotics' tendency to build robots that are only targeted at the luxury market, and the coming wave in future decades of robotic replacement parts to augment the body parts you already have, like arms, legs, eyes, etc., which Angle suggests would largely be a market for the rich.
Japan has become iRobot's second-largest market after the United States, with sales booming recently as part of a hugely successful international rollout of the Roomba 500 series.
Along with last-week's media event in New York, Angle and iRobot seem to have really stepped up their marketing efforts of late. Now, if they would only hurry up and release a 6th generation Roomba with navigation, or a robotic lawnmower under $1,000, I'd be happy.